ROCK Deodorant | Commercial
Yokai Films | Chicago, IL
Cast | Crew
JASON KRAYNEK – Director, Cinematographer, Camera Operator, Gaffer, Colorist, Editor, Writer, Actor
CHRIS SATO – Director, Editor, Writer, Actor, Producer
LINDSEY MARKS – Director, Writer, Editor, Actor
STEPHANIE MARIE SCHULTZ – Hair / MUA
BRYSON ENGELEN – Actor
GLENN STANTON – Actor
MARK VIAFRANCO – Actor
Gear / Post
Canon C100, Canon 5D Mark II
Canon 24-70mm f2.8L, Canon 70-200mm f2.8L
Cinevate Rig
Small HD dp7 OLED-sx monitor
Atomos ninja 2
Adobe Premiere Pro cs6
Adobe After Effects cs6
Red Giant Colorista II
Don’t Spray your Life Away – 1st Place $4000 WINNER
Ingredients – 2nd Place $3000 WINNER
Too Much Game – 3rd Place $1000 WINNER
3 comedy commercials we wrote for the Rock “Rethink Deodorant” campaign set to stress the fact you don’t need fake body sprays to attract girls and become popular- you just need to be natural. Shot over the course of 2 days in one location, we each wrote and directed a video with a group of actors from the Heaven is Hell and Hitwomen projects.
The toughest part of the project was not being able to find the product in Chicago. With a few re-tweaks and script changes, we hashed out the details though and present these 3 spots- in which we won the top 3 prizes.
