Jason Kraynek | 224.612.1584 | jacenk@gmail.com

Container Store | the TCS Difference

16 Aug 2015 | Categories: Camera Operator, Colorist, Commercials, Director, Director of Photography, Editor, Gaffer, Improv Sketch, Jib Operator, Producer, Short Films, Work, Writer | Posted by: jacenk

Commercial the Container Store

Zooppa USA Seattle

Crew | Cast

JASON KRAYNEK– Director, Director of Photography, Camera, Gaffer, Editor, Colorist, AE, Writer, Producer
ROBERT FELKER – AD, Actor, Writer, Producer
STEPHANIE MARIE SCHULTZ – Actor, Audio, Designer, Hair/MUA, Grip
ANDY RAMSEY – AD, Audio
SHERRY WINCHESTER SCHULTZ – Actor
SHAWN DOOLEY – Actor

Gear | Production

CAMERAS – RED EPIC Dragon 6k
LENSES – Canon CINE Primes (14, 24, 50, 85, 135mm)
RIG – RED, Cinevate, E-Image, SmallHD, Wooden Camera
LIGHTS – F&V, Arri, Kino Flo
POST – Adobe CC Premiere, Adobe CC After Effects, Adobe CC Audition, RED Cine-X Pro
MUSIC – Kevin MacLeod – Faceoff, Hidden Agenda, Martys got a plan, Sneaky Snitch http://incompetech.com/


‘The TCS Difference’ is a series of 2 commercials shot for the Container Store via Zooppa USA, consisting of the use of humor and trick shots. Shot over the course of 2 days for the Zooppa Agency with a very minimal crew, but very over-the-top ideas thanks to writers Jason Kraynek and Robert Felker.

We wanted to, once again, push the boundaries of what could be done in a limited time with no budget. I always like to see what practical effects can be pulled off and I think we succeeded in that aspect along with comedy and lots of faces.


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