The Perks of Pop / Travelers | Commercial
the Container Store | JACENKNET
Crew | Cast
Jason Kraynek– Director, Director of Photography, Camera Operator, Gaffer, Editor, Colorist, AE, Writer, Producer
Robert Felker – AD, Actor, Writer, Producer
Stephaine Marie Schultz – Actor, Audio Mixer, Designer, Hair/MUA, Grip
Andy Ramsey – AD, Audio Mixer
Sherry Winchester Schultz – Actor
Shawn Dooley – Actor
JACENKNET – Studio
The Container Store – Client
Zooppa – Agency
Gear | Production
CAMERAS – RED Dragon 6k
LENSES – Canon CINE Primes (14, 24, 50, 85, 135mm)
RIG – RED, Cinevate, E-Image, SmallHD, Wooden Camera
LIGHTS – F&V, Arri, Kino Flo
POST – Adobe CC Premiere, Adobe CC After Effects, Adobe CC Audition, RED Cine-X Pro
MUSIC – Kevin MacLeod – Faceoff, Hidden Agenda, Martys got a plan, Sneaky Snitch http://incompetech.com/
‘The TCS Difference’ is a series of 2 commercials shot for the Container Store via Zooppa USA, using humor and trick shots. Shot over 2 days for the Zooppa Agency with minimal crew, but very over-the-top ideas thanks to writers Jason Kraynek and Robert Felker.
We wanted to, once again, push the boundaries of what could be done in a limited time with no budget. I always like to see what practical effects can be pulled off and I think we succeeded in that aspect along with comedy and lots of faces.
Behind the Scenes
