Jason Kraynek | 224.612.1584 | [email protected]

Consumer Reports | It Does that Sometimes

30 Sep 2013 | Categories: Awards, Camera Operator, Colorist, Comedy, Commercials, Director of Photography, Gaffer, Narrative, Work | Posted by: jacenk

It Does that Sometimes | Commercial

Consumer Reports | Yokai Films

Cast / Crew

Jason Kraynek – Director of Photography, Camera Operator, Gaffer, Colorist
Chris Sato – Director, Writer, Editor, Producer
Lindsey Marks – Assistant Producer, Actor
Christopher Meister – Actor
Stephanie Marie Schultz – Hair and Makeup, Props
Jeremy Andary – Assistant Editor, Grip
Yokai Films – Production
Consumer Reports – Client
Zooppa – Studio

Gear

Canon C100
Canon 24-70mm 2.8
Cinevate Rig
Small HD dp7 OLED-sx monitor
Atomos ninja 2

Post

Adobe Premiere Pro cs6
Davinci Resolve 10

Awards

6th Place for version A

We find our Mr. Fix-it character doing his best to shop smart online without researching items, only to be met with obvious results.

‘Get unbiased ratings and reviews for 9,000+ products and services from Consumer Reports, plus trusted advice and in-depth reporting on what matters most.’


Shot over a day with 6 setups and 2 talented actors for the ZOOPPA- No One Tests like Consumer Reports Does contest. We used practical effects for the toaster, which wasn’t the best idea fire safety-wise, but looked good. Plus we put a plug for Heaven is Hell on the TV, in which both Lindsey and Christopher starred.

We ended up getting 6th Place for the version A “Toaster” commercial.