Commercial Ohio Lottery
JACENKNET Chicago, IL
Crew
JASON KRAYNEK – Director, Director of Photography, Camera Operator, Colorist, Gaffer, Editor, Colorist, Producer, Production Company
STEPHANIE FLOR – Actor
ANDREA MATTSON – Actor
ERIC WILLIAMS – PA, Set Photographer
Gear | Production
CAMERAS – RED Epic Dragon 6K
LENSES – Canon Cine primes, Canon 16-35
LIGHTS – Blind Spot Gear, Litepanels, Kino Flo, Aputure, Westcott
RIG – Easyrig Vario 5 w Serene, Shape, Wooden Camera, Ikan, RED
A series of commercials for the Ohio Lottery campaign “Owning Optimism” hosted by Zooppa.
While Ohioans may connect strongly with individual games, the Ohio Lottery would like to relate to Ohioans on an emotional level, making it a brand that Ohioans want to have a relationship with.
As a brand driven by the key attribute of optimism, the Ohio Lottery is determined to celebrate the hope and optimism that surrounds us – positive attitudes, perseverance, beating the odds, and inspiring accomplishments.
That’s the feeling our players get whenever they purchase a ticket, and it’s exactly what the Lottery delivers across a variety of statewide programs and partnerships. It’s a brand that touches lives and relates to its audience through excitement and optimism.
Stephanie Flor | Community of Creatives – CONTEST WINNER $1000
The first video was shot with my friend Stephanie Flor (who you may remember from such photoshoots and videos like – Timelapse and Aeon) inside her studio room filled with costumes, sewing items, and digital artwork.
As a one-man band on this shoot, I tried my best to be as quick as I could with getting everything done while we had the sun still up (as it was going to be in the shot no matter if I liked it or not) and compelled both the interview and the b-roll we needed for the spot.
The interview was lit by a Litepanel Astra, Westcott Icelight, and Aputure 120t – the rest was sunlight coming in from the 3 windows in a small room. B roll was done handheld with the RED and a CNE prime, mostly using natural light or bounce.
Andrea Mattson | The Human Connection of Art
This one stars Andrea Mattson, who I first shot at a Halloween party for Untited and most recently for a music video called “the Fool – You Lost Me” for which some of this footage showcases her dancing ability and performance.
I had some help on this one with an old Event Creative partner, Eric Williams, who PA’d and did some set photography during the day. We shot at Andrea’s dance studio in Pilsen for both spots other than the performance segments that were shot at the studio in Magnanimous Media.
The interview was lit by a 4bank Kino Flo set to daylight, a sunlight bounce, and a whole lot of ambiance sun filling the studio. B roll was done on the Easyrig Vario 5 with a Canon 16-35mm lens and natural sunlight.
Andrea Mattson + Asher | Empowering Children to Dance – CONTEST WINNER $1000
This was the 2nd part of the videos shot at Andrea’s studio as halfway into the day we got a visit from Asher and his mom to show off his sweet dance moves and adorable personality.
The interview was lit by a 4bank Kino Flo set to daylight, a sunlight bounce, and a whole lot of ambiance sun filling the studio. B roll was done on the Easyrig Vario 5 with a Canon 16-35mm lens and natural sunlight.
