Look Amazing Live Fearless
DIRECTOR, AUDIO: Andy Ramsey
DIRECTOR OF PHOTOGRAPHY, CAMERA OPERATOR, EDITOR, COLORIST: Jason Kraynek
ASSISTANT DIRECTOR, WRITER: Lindsey Marks
ACTRESS: Elisabeth Gifford
LOCATION PRODUCER: Ken Gumbs
Canon 5d mark II
Canon 24-70mm f/2.8
SmallHD dp6 monitor
Adobe Premiere Pro CS5.5
After Effects CS5.5
This was a commercial product spot for Aussie haircare products in the “Everyday Miracles” campaign via Poptent. Lindsey Marks (aka Lady Jack) came up with the idea for shooting a spot with a circus performer friend of ours Elisabeth Gifford (who also happens to be from Perth Western Australia). We worked out a schedule for shooting, story, and boards for the half day shoot. Pretty basic shooting schedule with the help of a location from our mutual friend Ken Gumbs and his smoke machine (awesome additional to the dream sequence). We shot all the performance parts first, then the dialog in the dream sequence part, and ending with the monologs and outfit changes.
In post we faced the fact of editing down to a 30 sec spot (always a difficult thing in the end) and then using the best montage takes. Ramsey worked out the audio mastering and I took on the grading/editing overall.
The video ended up getting up a finalist spot for the contest.