Summer Shandy | Commercial
Jacobson Rost | Leinenkugel’s
Crew
JASON KRAYNEK – Cinematographer, Camera Operator, Colorist (frames)
TOM GORTON – Creative Director
ANDY RAMSEY – Director
LINDSEY MARKS – Producer
JACOBSON ROST – Studio
JACOB LEINENKUGEL BREWING COMPANY – Client
DARNELL EDWARDS – Actor
EMILY JO HAYES – Actor
MICHAEL ALEXANDER – Actor
AJ LUND – Actor
Gear
Canon C100
Canon 24-70 2.8, 70-200 2.8
Canon CN-E 14, 21, 50, 85, 135
Cinevate Rig
Small HD dp7 OLED-sx monitor
Manfrotto Fig Rig
Manfrotto Tripod System
Post
Adobe Premiere Pro CC
Adobe After Effects CC
Red Giant Colorista II
The Jacob Leinenkugel Brewing Company, doing business as Leinenkugel’s, is an American beer maker based in Chippewa Falls, Wisconsin. Leinenkugel’s was historically distributed only in the Upper Midwest, but is now available throughout all 50 states.
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Leinenkugel’s ‘Summer Shandy’ spots were shot in 2014 over the course of 3 days within Chicago, Indiana, and Detroit. We used a light package of gear and only 2 cameras following the 4 models around doing a variety of things including rafting, beach volleyball, and scaling monstrous sand dunes. Aside from a rainout day in Detroit (which was cleverly covered by some rooftops and umbrellas), everything went well. Professional and fun talent makes every shot pretty awesome and I’m happy with what we came up with.
Joined on this project with long-time collab partners – Andy Ramsey and Lindsey Marks.
