Beyond Meat | Investigative Reporting
Wall Street Journal | JACENKNET
Jason Kraynek – Director of Photography, Camera Operator, Gaffer, Colorist (frames), Production Company
Jordan Kranse – Producer
Jesse Newman – Reporter
Preston Jessee – Illustration
CAMERAS – Canon c300 mark II
LENSES – Canon L series
LIGHTING – Litepanels
Once a stock market darling, Beyond Meat’s sales have started to decline in the last year. The company had pursued growth, but struggled to execute its vision, leading to a series of production missteps and mounting expenses. WSJ explains what went wrong.
This was a news interview piece that I shot downtown in Dec of 2022. Solo gig assignment with a producer calling in via video. Quick half day gig that I am proud to be a part of and look forward to working with the Wall Street Journal again sometime soon.