Music video
Downtown Milwaukee, WI
Crew
JASON KRAYNEK – Director, Director of Photography, Camera, Editor, Colorist, Writer
SEBASTIEN AUDINELLE – Steadicam, Camera
JULIE RONDEAU – Grip, Stills
NICK BERG – Grip
JEREMY PETTIS – Titles
Cast
Shane Olivio
Jessi Nakles
Radish Beat
Gear
Canon 5d Mark II
Arri Lights
Marshall Monitors
Cinevate Rig
Manfrotto Tripods
Post
Adobe Premiere Pro cs5.5
Adobe After Effects cs5.5
Magic Bullet Colorista II
The concept for the “Heartattack’ music video (the second one for ‘the New Loud‘) I came up with was simple – What would happen in everyday situations of “home life” “work-life” and “nightlife” if you had people in your life screwing up your daily routine? The “people” I thought would be blow-up dolls= duh!
The video was shot entirely on Canon 5d Mark II with a combo of the 24-70mm and 70-200mm canon lens with some Steadicam featuring Zeiss primes. My rig is a Cinevate inc DSLR Core Package w/shoulder mount and a Zacuto Z finder with a Manfrotto 504HD Head w/535 2-Stage Carbon Fiber Tripod System.
The performance and “work-life” was shot on a Saturday and the “home life” and “nightlife” were shot on a Sunday- all in Milwaukee.
As with all videos I write and direct- I tried to keep the “effects” in the camera and we did a lot of puppet work from off-screen for this video. Special thanks to everyone involved and of course the New Loud for letting me do my second video with them.
Jason has a great visual sense. He makes creative use of what’s available (which really helps with budgeting). The band I’m in – The New Loud – will continue to hire him for photo and video work because the results look fantastic and he’s fun to work with!
Drummer --Tim Frank
