Jason Kraynek | 224.612.1584 | jacenk@gmail.com

Old Spice – School of Swagger | media campaign

10 Jun 2022 | Categories: Educational, Event, Gaffer, Industrials, Interviews, Work | Posted by: jacenk

Cast | Crew

– Client
– Agency


– Senior
– Creative
– Unit of
JP O’Rourke
– Swing
– Rental House

Gear |

Cameras Cinema Cameras
Lights – Arri, ,

On June 10, ’s “School of Swagger” celebrated its first graduating class with a commencement in Chicago. A week later, Old Spice held another graduation ceremony in its hometown, . Graduates in local mentorship programs, participating mentors and family members attended the ceremony, where they heard from Rich Paul, Klutch Sports Group’s CEO and the program’s inaugural keynote speaker.

The School of Swagger, launched by and Walmart, is a program committed to ensuring no student drops out of high school due to a lack of confidence by creating positive personal and academic relationships through mentorship. Studies show young people with a formal mentor relationship are 95% more likely to stay on track to graduate high school, yet only 1 in 3 American students have a mentor today. Building on the brand’s 10-year goal of increasing high school graduation rates by 10 percent, has focused on pairing adult mentors of all ages with young people across the nation, providing them with resources, materials and support to connect with and inspire their mentee.

PnG – 6/30/22


This was a 2-day gig, one setup / one shoot, that I came on as for the Heliography Project and Magnanimous Media.

I got my work partner, Robert Felker, onboard as Grip – and we banged out the days. Met some great people from and LA on this one. Look forward to working with everyone again soon.


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