the New Loud: Out of Control video and photography by jacenK

6.3.07

LINEUP- Radish Beet (drums/vocals), Shane Olivo (guitar/vocals), Jessi Nakles (keyboard/vocals)

LOCATION- Downtown Chicago (press section), the Dark Room (live section)

GEAR- Nikon D50, Floodlights, Speedlight

JOB- press photos for upcoming album, live stage photos, merch design

This was one of my first meetings of the New Loud outside of them opening for Mr Russia (a band I’ve shot many times) a little while before this shoot. They contacted me to join them in a day full of shooting and general laughs and having a good time. They became good friends afterwards and have remained in contact with me throughout the years. The photos from this shoot later became part of their merch t-shirt designs, as well a few logos for the site. The above video was also shot live at the show and edited by me in my studio.

The New Loud stretches the mold of the traditional punk band by incorporating electronic elements such as keyboards, sequences and synth drums; while retaining the essence of the protopunk archetype – raw energy, manic tempos and immediate lyrics.

“The New Loud isn’t so much loud as it is frenetic and intense. (the band) has melodies and harmonies shooting from every part of the stage. It’s a punkish, New Wave-y, dance-y sound reminiscent of Pavement, Rancid and Franz Ferdinand.” -L. Bose for MKE Magazine November 2006.

In 2001 Radish Beet(drums/vocals) and Shane Olivo(guitar/vocals) form The New Loud. 3 years later, Jessica Nakles joins the band on keyboard/vocals. These 3 members are the core of the band that remains today.

In 2005 the band enters Shane Olivo’s studio, Bobby Peru Recording, to record the EP entitled ME(secrets)YOU. Over the last 10 years, Bobby Peru Recording has been host to many indie, punk, hardcore bands including the first Fall Out Boy split and full-length(Uprising Records), all releases by Beatallica(Oglio) and ‘Blown to Bits’ by The Box Social(No Karma).

November 2006, The Planetary Group, picks up ME(secrets)YOU for a US college radio campaign. The EP is added to over 135 radio playlists. ‘Secrets’, the title track from the independent release, gets picked up for Abercrombie & Fitch promo as well as a 6 month run on the Holister Co. website including in-store rotation. This exposure leads to over 40,000+ Myspace plays in less than 12 months.

The New Loud has been actively touring for 2 years. In 2007, the band played 40+ dates all across the USA including a 10-day West Coast Tour, 6 Chicago stops, 2 shows in NYC, several Midwest runs plus an opening spot for the venerable Ataris. Early 2008 the band was picked for Texas Rockfest, an outdoor festival in downtown Austin, TX that runs concurrent with SXSW.