Jason Kraynek | 224.612.1584 | jacenk@gmail.com

Alberto VO5 | Fight Against Frizz

12 Aug 2013 | Categories: Camera Operator, Colorist, Commercials, Director, Director of Photography, Editor, Producer, Storyboard Artist, Work, Writer | Posted by: jacenk


jason kraynek, zooppa, vo5

Alberto VO5 Commercial
Zooppa USA Chicago, IL
Crew/Crew

JASON KRAYNEK – Director of Photography, Camera, Editor, Writer, Colorist, Gaffer
STEPHANIE MARIE SHULTZ – Actor, Props
MATT TASSELL – Actor
VEGA DEL CASTILLO – AC, Puppets

Gear

Canon C100
Canon 24-70mm 2.8
Cinevate Rig
Small HD dp7 OLED-sx monitor

Post

Adobe Premiere Pro cs6
Adobe After Effects cs6
Red Giant Colorista II
Red Giant Denoiser II

6 short films for the video contest site, Zooppa and their client Alberto VO5 Extreme Style hair products.

The idea was to make a day in the life of a girl who is taunted and terrorized by a frizzy wig that acts like a annoying big brother. Shot in a day and edited over the course of 3 into a full version and subsequent shorts taken from the footage as the client wanted 15, 30, and 90 sec versions. The idea was to end the video with hairspray but when i tried to buy some I found that all they had was conditioner, so in a frantic “we shoot this tomorrow, think of a new ending” I came up with the power blast in the conditioner version- and kept the spray in version B (as i found spray in the second store).

As with most of my ideas, I try to keep everything i can practical and in camera, so all the wig actions were moved off/under camera and the only AE work was done with the blast at the end.

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